Sean Findley.com

Archive for the ‘Personal Branding’ Category

The good news about posterous is that it allows you to mass post your “personal” blog posts to several different sites. The bad news: so what? There are plenty of other tools that can do the same thing and are far more efficient. Posterous is good for those who are very short on time and who wish to spam their various social media accounts. Thus, that begs a question: why are there so many social media channels? When the economy shifts or enters into a recession, usually there is a lull in activity. There is fear. People hoard precious metals.

In every business cycle for the last two hundred years there has always been a technological innovation on the horizon that draws people like moths to a flame. A great example of this phenomenon was during the late 1990’s, when the web was exploding; thousands of companies formed to exploit its potential. How many survive to this day? Very few.

With every great technological innovation (radio, television, railroad, airplane, etc) there is a mass of capital investment, much of which goes to waste. Through the process of natural selection only a few survive, and those that do end up cornering a market, or forming an oligopoly. Amazon comes to mind, does it not?

The next wave is social media. Social marketing, social media, social networking — none of this is new. These days existed back in the 1970’s, when scientists and only scientists used the internet, and particularly usenet, to broadcast networking opportunities. At a speed of around 150 baud. How fast is 150 baud compared to a modern broadband modem? Let’s not Go There.

 At any rate, posterous is one social spice resting upon a shoddy shelf filled with social media ingredients. This is but one of many applications swirling and congealing within a tepid stew of other similar automated social media contraptions.

At the moment posterous doesn’t seem to offer much besides automation; a personal blog it is not. One of many spices it is, several of which internet social media cooks are quick to adopt but just as ready to toss aside. I’ve been around the block, I’ve seen this before.

This is my first post on posterous, perhaps there will be more. Writing this gives me an excuse to copypasta this doggerel to my own blog, located at seanfindley.com, a spot on the internet that so far out of the reach of the empire even the stormtroopers don’t take vacations there.

(originally posted on posterous.com)

One can judge how many tweets are posted based on twitter logs kept locally. Locally, as on your server. Logs ready to be analyzed.

With every new tweet a tweet id (TID) is entered into their database. The tweet IDS are sequential. If one posts one tweet and another posts a tweet right after, the two tweets will have sequential IDS.

Recently, I advertised my blog, promoting some Zephyrness, and the twitter posts spanned an interval of one minute and twenty four seconds.

I analyzed my tweet IDS in order to ascertain the number of tweets posted, per second.

Based on this logic:

The number for my first Tweet id (TID) was 3260889338.

My next tweet, which was one minute and 24 seconds after my last, had the TID of 3260905890.

These were my own tweets; remember, they were one minute and twenty four seconds apart.

Assuming that each tweet creates an incremental TID (tweet++?),  subtract these two numbers to determine how many tweets were posted in one minute and twenty four seconds.

3260889338 – 3260905890 = 16552.

My posts were composed late at night. Nevertheless, during the span of 1 minute and 24 seconds, 16552 tweets were posted.

Translated: this was 197 tweets per second.

god damn.

Personal branding sounds narcissistic, and really, it is, but it is an adaptive measure needed to be taken to set you apart from the rest. To escape mediocrity, we must differentiate ourselves from others especially if they compete within our niche. Today’s niche is the job market, of which there are few suppliers and plenty of demand. One available position, a stack of two hundred resumes, any excuse means that you are cut from the stack. Impossible odds, sure, but you can use the laws of probability in your favor. How so? Differentiate!

How am I differentiating myself with this blog, which rests upon a blogpile numbering in the millions?

(sidenote, I checked if blogpile.com exists  and indeed it does, drat!)

I built a tool. My programming knowledge is not deep but it is fairly expansive. I’ve been tinkering away like a doozer with computers since I was ten years old. To keep things in perspective, my first computer that I wrote a program on was a TRS-80. Remember those? Mine was actually portable.

Anyway, I used this janky web of knowledge to weave together code that can help me gain a competitive advantage with this blog. So, like I said, I built a tool.

What this tool does is aggregate tweeter feeds. It streams all of the feeds into one table in the database. Every three minutes. 24 hours a day. The tool then displays the feeds, seventy tweets at a time. In real time. I can search for tweets based on keyword. What is very important about this tool is that I hand pick tweets and put them on my blog. I simply select “keep”, “don’t keep” or “think about it” and select the blog category. In rapid fashion I can parse through 200 tweets or more per hour. Since there are 8 categories and I need about ten tweets per category per day, that’s about 25 minutes of work.

25 minutes of work rests upon a theory. The theory is that hand-picked tweets add content to each category of your blog AND will eventually allow for better Google rankings.  I hacked and slashed wordpress (god, it felt so good doing it) and added my own tweet streams wherever I wanted. Within my own domain I controlled flows of information.

Ah yes, personal branding.

Proving with actions and with results that you can innovate contributes to your personal brand.

Innovation == differentiation. See that double ==? That’s programming talk. Isn’t it cute?

I am a somewhat slow programmer, it did take a few days to get back into the game and get this right.

Zephyr

What is a Zephyr? Doesn’t it sound like a word rarely used save for the dreaded GRE exam? While researching what should encompass my blog and my personal brand, I came across the word “zephyr” while studying for the GRE. The word rolls off your tongue, is aesthetically pleasing, and has internet-meme potential. So what does it mean?

     1. a gentle, mild breeze.
     2. (initial capital letter) Literary. the west wind.
     3. any of various things of fine, light quality, as fabric, yarn, etc.

The most frequent use of “Zephyr” is to suggest a gentle, mild breeze – the type one might feel just after sunrise in the desert at any time of the year. The still air becomes kinetic, slowly building upon itself; the air grows in complexity, eventually sweeping up large swaths of sand; then, aggregates and collects the sand to form patterns such as dunes or sand ripples. Often, at first the air wasn’t noticeable, neither was the wind. What became noticeable were the patterns left by the wind and the sand. Summarily, these patterns are representative of big changes, naturally aggregating from gentle, mild breezes. In short, Zephyr is synthesis.

It is from this observation about life that I was motivated to start this blog.

Our society is the product of evolutionary principles. There is an immense amount of variation in how we go about doing business but over time very little of that variation remains in our social structure. Importantly, what remains are tried and tested patterns that work for a given society in a given environment and seldom are there big changes.  Many small changes are attempted, with the result being that few of them are naturally selected by the social and physical environment.

Today, there is great inequality regarding the distribution of wealth. Those with more wealth become wealthier, and those without either stagnate or eventually become poorer. This trend is a great social injustice, in that fewer people are able to access capital and to provide the variation that our social environment uses to naturally select. By sequestering billions of people throughout the world from access to capital, wealth, education, and other modern tools needed for wealth accumulation, we are effectively starving innovation.

Notably, Capitalism is here to stay and has been selected by our social environment as the most efficient means of wealth distribution.  To pull one’s teeth (without anesthesia) over which economic system we should adopt is immaterial. There isn’t going to be a quick, dramatic change in how we distribute wealth, or how we will provide others equal access to building wealth.

However, we will eventually see change, where people will have equal access to opportunity and wealth accumulation, but the changes will be small—at first.

These small changes can be witnessed on the internet. With the internet, there is an increasingly democratic and non-hierarchical set of methods for information exchange. Social evolution for thousands of years has been dependent upon information exchange, but until the internet, exchange has been slow and cumbersome. Now, the internet acts as a hub to aggregate and spread anyone’s message, however small it may be, and does it instantaneously.  The internet acts as The Great Equalizer. It takes small winds of change, processes them, and forms patterns. These patterns are then used by influential Zephyrs to make big changes.

This is why the concept of “Zephyr” is important. Small winds in aggregate can bring big changes. A Zephyr personified is one who seeks to set loose their own personal wind, to network with other Zephyrs, and to collectively bring big changes.

As such, the purpose of this blog is to assist and add value to the Zephyrs wherever in the world they may be. I’ve divided the blog up into several categories which are simply the tools the Zephyrs will need to start their quest to launch their small winds of change. All of the information in the categories will be derived from tweets, blogs, articles, and whatever sources of information I find to be relevant. I’ll hand pick the streams of information, acting as an editor, hoping that what I add to my blog adds to your personal Zephyr.

The first category is Entrepreneurship, which will contain relevant information about small business, finance, accounting, leadership, and everything that a Zephyr needs to get business started with a small budget.

The second category is Personal Branding. This is a vital concept. A Zephyr not only needs to discover what their personal brand is, but they need to continually refine it and use it to separate themselves from the others who have similar, but less refined ideas.

The third category is Non-Profit. Non-profits typically are hubs of Zephyrs, each collecting their small winds for a greater purpose. As such, non-profits are vital to create larger winds that bring about change. Often, non-profits assist others who have been sequestered by society, enabling them to regain ground and rediscover their Zephyr potential.

The fourth category is Social Consciousness. Included within this category are streams of information to assist Zephyrs to raise their level of social consciousness and to give them the impetus to add value to society.

The fifth category is Social Media. Social media includes information about facebook, twitter, linkedIn, and other relevant internet applications. When one forms their personal brand and is ready to become a Zephyr, it is then necessary to network with others possessing similar goals. Tips, tactics, and techniques will be included here.

The Sixth category is Web Development. Learning how to do basic web development is vital if one wishes to become a Zephyr. This includes general knowledge of photoshop/graphic techniques, as well as HTML, programming languages such as PHP, and database development using a platform such as MYSQL. One doesn’t need to become an expert, but it is important to gather enough knowledge to be dangerous. To be dangerous is to be competitive and to gain oneself an advantage against other less refined Zephyrs. The social environment will always be naturally selective, and those Zephyrs lacking the necessary tools to begin to create a small wind will be weeded.

The Seventh category is behavior analysis, which is my personal altruistic cause. Behavior analysis provides technology for autism, disabled people, and others with significant behavior problems. The techniques are scientifically verifiable; essentially, they work.

The last category is Zephyr. Zephyr is a small wind that in aggregate can form patterns and thus, great changes. Zephyr is also synthesis. We are currently in information revolution 2.0, where online is interactive and global networking is exponential. On the horizon is information revolution 3.0. This will encompass basic artificial intelligence where networks adapt to us using semantics. Semantic adaptation equals synthesis. Zephyrs will need to constantly be ahead of the curve regarding information synthesis, so anything relative to Web 3.0 will be included in this category.

Lastly, the site is organized to where relevant tweets from a variety of Zephyrs are included at both the top and the footer of the site. I built an application that streams a large number of tweets and I hand pick the very best tweets from this stream and file them in the proper categories. Additionally, I will be writing original posts that will synthesize academic information, to be distilled so that all can benefit from the synthesis. Other posts will include my take on other excellent blog posts that I feel will be beneficial for you to become your own Zephyr.