Digital Marketing + The Semantic Web



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Twitter tweets per second

At the time this blog post was written you could calculate the number of tweets per second.

The Unique IDS assigned to twitter posts meant that you could write an app that could soak in a number of tweets into a database.

Based on these sequential unique twitter IDS, you could approximate how many tweets per second were generated.

This had marketing implications because you could segment your audience based on their usage of twitter.

Now, you can no longer do this easily since Twitter is now using a service known as “Snowflake”.

According to the documentation for Twitter developers @ https://dev.twitter.com/docs/twitter-ids-json-and-snowflake:

“Snowflake is a service we will be using to generate unique Tweet IDs. These Tweet IDs are unique 64bit unsigned integers, which, instead of being sequential like the current IDs, are based on time. The full ID is composed of a timestamp, a worker number, and a sequence number.”

It would seem impossible to calculate the number of tweets per second, hour, or day based on this method.

However, there could be an indirect way.

According to this article,

Tools of the Trade

This post justly fits into the category of web development.

Here is an analysis of the twitter tool I created, from a programmer’s perspective.

First, I really didn’t want to make my own tool. I’d rather get one for free and manipulate it to do my bidding. I searched for quite awhile for the correct tool and the only one I found created a cron job which dumped data into a database. Good enough. However, this was only 25% of the esoteric equation of information manipulation. I needed more. I had to create my own tool

I understand that making tools can get Innovators and Real Entrepreneurs to take notice. This was an element of my motive.

Some history (snooze):

Back in the mid 90’s I ran a series of websites. These websites contained news about topics both popular and obscure. I created a tool that scanned a thousand websites for the latest updates. As a result, I was able to borrow the latest news far before anyone else. Eventually I sold these tools to Innovators for a reasonable sum. My tools created a competitive advantage. On my own server (which was pricey at the time) I hosted others and earned a few bucks based on their traffic. A princely wage it was not, but paying the cost of doing business it did.

The tool I borrowed dumps data into the database in a timely fashion. The tool I created uses php, mysql, some javascript, and other blinking lights. My tool goes into this other database and retrieves tweets. It uses SELECT and retrieves a row of about 70 tweets. It displays HTML in the form of a FORM which displays the tweets. It also takes URLS within the tweets and makes them clickable. This includes any HTTP, #, or USERNAME type of reference. This is for the benefit of blog readers interested in clicking on value-added information located at the top of every category of the site. My tool also makes the tweets searchable. At present there are three thousand tweets to search through and it has only been a couple of days. Thus I use search terms to search through the tweets of tweeters I follow.

I then generate lists of content-rich tweets that I hand-pick for each category of my blog.

There are a couple of sections of the program I built. One generates the list, the other searches the list select, and the other processes the information selected.

Even though this blog has yet to be launched there are already people clicking on the tweets that I have hand selected. This is good news, as this is evidence that the tweets I select provide value-added information.

Twitter moves ultra-fast, It creates a steady stream of information far too wide for any one human to digest. Thus the web development motive for creating this tool is to intercept the very best from this vast stream of tweets and provide value-added content for my readers.

 There are other areas I can go with this, just so you know.

About Seanfindley.com

sean william findley

Sean William Findley

Site Purpose:

Hello!

The purpose of this site is to provide a series of concise blog posts which contribute knowledge in digital marketing, mobile marketing, social media marketing, and the semantic web.

You can’t manage what you can’t measure.

The goal is to use principles learned from several finance courses taken at university to develop unique insights as well as analytical metrics to be applied to digital marketing, mobile marketing, social media marketing, and the semantic web. Although these forms of marketing have been studied and exploited for a few years now, too often marketing professionals do not use the appropriate techniques to measure results. Now, companies large and small are looking for more precise measurements regarding return on marketing expenses or return on marketing investment.

The Semantic Web and the Future of Digital Marketing

semantic web example graphic

semantic web

Web 3.0 is on the horizon. It is coming soon. It is going to be a revolution. Another name for this upcoming revolution is the semantic web. The semantic web, simply put, improves connections between knowledge and the web. Do you recall on the television game show “Jeopardy” how two of the greatest contestants of all time were beat by Watson, an IBM computer? Watson was programmed to search through its vast database via semantic search. Instead of coming up with a list of possible results, it selected only one result and used that to answer the trivia questions. Semantic search does away with the usage of keywords on a web page. What matters is not the keywords, their density, or their placement. Rather, the content of the website or page matters in a semantic search. The website suggested by a semantic search will be highly relevant to the search itself.

Marketing professionals in the near future will have to focus on state of the art techniques to market their products to a highly mobile population. Traditional advertising channels such as television, radio, or even Facebook no longer are effective. Highly mobile people will be shown ads that are targeting specifically for them. These ads will need to adjust themselves to the changing dynamics in a mobile person’s life. This is where the semantic web will rise in importance for marketing professionals. In order to deliver a killer value proposition and grab someone’s attention within seconds, the ad will have to be semantically related to the mobile person. Think of it as micro-segmentation. A given market can be segmented down to one customer. I am concentrating my research in this area. What I discover will be posted here.

About me:

University of Nevada

In 2010 I graduated from the University of Nevada, Reno with a degree in General Studies with distinction. I added two minors to the degree: psychology and accounting. Also, the General Studies degree has a thematic option of accounting, marketing, and management. Useful and interesting courses included Intermediate Accounting, Marketing Management, Consumer Behavior, Perception, Finance, Corporation Taxation and Business Processes.

In 2011, I again graduated from the University of Nevada, Reno, with a quantitative focus MBA. Useful and interesting courses included Portfolio Management, Real Estate Finance, Research Methods in Finance, Marketing Research, Applied Econometrics, Commercial Banking and Corporate Valuation.

Marketing professionals in the near future will have to focus on state of the art techniques to market their products to a highly mobile population. Traditional advertising channels such as television, radio, or even Facebook no longer are effective. Highly mobile people will be shown ads that are targeting specifically for them. These ads will need to adjust themselves to the changing dynamics in a mobile person’s life. This is where the semantic web will rise in importance for marketing professionals. In order to deliver a killer value proposition and grab someone’s attention within seconds, the ad will have to be semantically related to the mobile person. Think of it as micro-segmentation. A given market can be segmented down to one customer. I am concentrating my research in this area. What I discover will be posted here.

Marcus Aurelius

Marcus Aurelius

Lastly, I enjoy the works of existential philosophers such as Søren Kierkegaard, Friedrich Nietzsche, Jean-Paul Sartre and Albert Camus. In addition to existential philosophy I also enjoy reading Stoicism, specifically Marcus Aurelius’ “Meditations”. Stoicism suggests that within the chaos of the universe there also exists logic and order. Our minds and bodies were created from the order in the universe and as a result contain a subset of this logic and order. Therefore, our lives have meaning and purpose because we are integrated on a fundamental level with the universe. In short, all of us are here for a reason.

-Sean William Findley